Customer retention directly influences the Customer Lifetime Value (LTV), a crucial metric for e-commerce businesses. There are various strategies to increase LTV, the most effective of which is cohort-specific retargeting.

Here is a comprehensive guide to increasing customer retention and LTV using cohort-based remarketing.

Why Should You Care About Customer Lifetime Value?

Customer lifetime value (LTV) refers to the total worth of a customer to a business. It is one of the most critical metrics for e-commerce businesses, as it indicates the total return on investment (ROI) on the money spent on acquiring a customer. …


E-commerce personalization technology is all about delivering personalized experiences. It is a practice that directly provides every customer, satisfying their immediate wants and needs according to their likes and preferences. It’s all about conveying the right content, targeted at the correct people, at the proper time. Personalization is the best method to keep in mind the needs.

It can be done by delivering precisely what a user expects; without that, they have to do a lot, and generally, they realize that they required something. Personalization, in one way or another, has been around on the web for years. …


A good way for organizations of all sizes to reach out to their current and new audiences is email marketing. Getting your audience to click and read emails is the most challenging aspect. To do this, you must envision your target audience and design communications tailored to them.

We all get inundated with numerous emails daily. Some are more essential than others. The goal is to persuade your readers that your email is one of the most vital ones. So, how do you go about doing that? With visuals, of course!

When it comes to capturing your audience’s attention, visuals…


E-commerce is projected to account for nearly four trillion in 2021, which shows an increase from the estimated three and a half trillion in 2020. With online shopping becoming more popular with each passing day, it’s never been easier to open up your store.

With more opportunities to grow comes fiercer competition. To see consistent and sustainable growth, you need a strategy in place that is coherent and long-term — something very prudent and documented. For e-commerce brands, that means maintaining a stronghold over their marketing and growth channels.

It’s important not to jump the gun when creating a marketing…


Marketers are always trying to find new ways to connect with their customers to get a more relevant message across. Companies have been leveraging popular contemporary trends for a long time now. Moment Marketing seems to be the best way to achieve this customer outreach goal!

Let’s see what Moment Marketing is all about and how e-commerce brands can leverage it for supercharged growth!

What is Moment Marketing?

Moment Marketing is taking advantage of ongoing events and using them to create communications and marketing collateral. This has the power to put brands at the forefront of conversations, making their marketing more relevant.

Moment Marketing…


Given that the anticipated global retail e-commerce sales growth will shoot from $1.3 trillion in 2014 to $4.9 trillion in 2021 (almost nearly a threefold increase), it seems tempting to take the online plunge. However, do you have all it takes to survive?

Hundreds of e-commerce shops and stores come into business every other day. The reason — it is no longer time-consuming and expensive to create an online e-commerce store. Only a few can thrive. Most probably, they did not take customer engagement seriously.

In 2021, it became all the more critical for businesses to win at customer engagement…


The average recorded cart abandonment rate across the world is about 69%. If you get the math right, that’s more than half of your sales gone right before you were about to get them. With the rising internet users and e-commerce businesses, cart abandonment has become a common phenomenon. We’re here to share some of the latest fixes to give you a competitive edge and more sales.

Imagine a person walking into your physical store, trying out different sizes of clothes, getting them to the billing counter, and then leaving it all right there — yes, cart abandonment is as…


The global e-commerce market is expected to total $4.89 trillion in 2021. That figure is estimated to grow over the next few years, showing that borderless e-commerce is becoming a profitable option for online retailers.

In case you were wondering what the growth of e-commerce looked like in other countries, here’s a look:

And if you’re specifically looking for how much e-commerce has grown in India over the years, these numbers should say it all:


Marketing automation is literally the contemporary ‘gold rush’ when it comes to e-commerce. More so, with the advent of cutting-edge AI engines, marketing automation has become immensely powerful.

Take Wigzo, for instance. It is an advanced customer data platform and a competent growth tool for any e-commerce business. Whether you sell apparel, medicines, or niche templates for email — Wigzo’s customizable automation flows give you the ability to create optimized customer journeys, maximize conversion, CLTV, and maintain real-time 360-degree awareness of your marketing operations.

If you have got an e-commerce store, Wigzo is all you’ll ever need for growth!

Don’t…


Every day, an e-commerce store dies at the hands of a high bounce rate. And if consumers were buying their product, e-commerce stores wouldn’t break. A visitor lands on your website and then immediately clicks the exit button because if consumers are leaving, they ultimately aren’t buying. It only takes about 0.05 seconds for visitors to decide whether they like your e-commerce site enough to stay or bounce away.

Given that the bounce rate is a common phenomenon, e-commerce stores have leveled up their engagement by grabbing their visitors’ attention from the moment they enter their site.

So What Is Bounce Rate? Let’s Understand

A high bounce…

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eCommerce Anlaytics

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